The ad from Dexter below tells the whole story—an embeddable video ad that friends can send to eachother. Meebo is experimenting with a new ad strategy that eschews in-your-faceness and relies on friend referrals. Now it's up to the ad agencies to make videos that'll go viral.
From WSJ:
- Web Start-Ups Seek New Ways to Click
Social, Video Sites Duck Some Old-Style Pitches And Go for Interactivity
As concerns mount that the slowing economy may hurt the online-ad market, Silicon Valley Web start-ups are developing new approaches. Companies such as online-software venture Slide and video and social-networking site Bebo are trying to run ads that appeal to a younger audience







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